Kravitz Hires New Regional Sales Director to Serve Southeastern Market

(Atlanta, GA and Los Angeles, CA) – Kravitz, an Ascensus company, and the leading national provider of Cash Balance retirement plans, today announced the appointment of a new director to lead sales development for the South and Southeast markets.

“Over the past 10 years, Kravitz has rapidly expanded our client base across Georgia, Florida, and South Carolina. We opened an Atlanta office in 2016 and now we’re seeing even higher demand for Cash Balance plans throughout the Southeast region, so we chose a dedicated sales leader to oversee and facilitate growth,” said Dan Kravitz head of Kravitz.

Kravitz tapped Atlanta native and retirement plan sales expert John Benton to head the regional office.

“Having been both a financial advisor and TPA sales professional, I understand both perspectives of the sale and can address advisors’ and clients’ needs as they support and move along the complex Cash Balance sales path,” Benton noted. “I’m excited to help expose more professionals to the powerful benefits of a Cash Balance plan with an industry-leading brand such as Kravitz.”

John Benton brings more than 15 years of retirement industry experience to Kravitz, including a proven track record of sales success at The Retirement Advantage, John Hancock, and Signator Investors (now Royal Alliance). Most recently, he nearly doubled retirement plan revenue in two years, developed six state territories, and set a company sales record.

“I enjoy supporting retirement plan intermediaries and look forward to enabling sales throughout the Kravitz network,” Benton said. That powerful network includes more than 1,900 retirement plan professionals who have completed the Kravitz Cash Balance Coach™ Certification program.

Also known as “hybrid” plans, Cash Balance plans combine the high contribution limits of traditional defined benefit plans with the flexibility and portability of a 401(k). Business owners enjoy greater tax deferral while enhancing employee contributions, and helping to attract and retain top talent.

The Kravitz Atlanta office is located at 201 17th Street, Suite 300, Atlanta, GA. Regional Sales Director John Benton can be reached via email at and 770-356-3018.

About Ascensus
Ascensus is the largest independent recordkeeping services provider, third-party administrator, and government savings facilitator in the United States. The firm delivers technology and expertise to help millions of people save for what matters most—retirement, education, and healthcare. For more information about Ascensus, visit View career opportunities at

About Kravitz
Since 1977, Kravitz, an Ascensus company, has delivered the latest in design, administration, and management of corporate retirement plans. The company designed its first Cash Balance plan in 1989. Today Kravitz administers over 1,700 plans, including more than 950 Cash Balance plans, helping over 160,000 people retire successfully. Headquartered in Los Angeles, the company has offices in New York, Chicago and Atlanta, with satellite offices in 11 other states. Kravitz was acquired by Ascensus in 2017. Visit