Peg Creonte Discusses the Benefits of 529 Apps

In a recent MONEY article​, Government Savings President Peg Creonte discusses how 529 savings apps, particularly Ascensus’ READYSAVE™ 529, bring a new convenience to college savings. The article specifically delves into Ascensus’ app development process and the underlying behavioral psychology it incorporates to boost saving habits. In Ascensus’ new app, users can check their balance, make contributions, and see their investment allocation with the click of a finger.

“Our assumption is that if people have easier access to their 529, they’ll interact with it more and saving for college will be more front of mind,” Creonte says.