Steve Christenson Discusses Why it’s Prime Time for IRAs

In a recent CUInsight article, Executive Vice President Steve Christenson discusses why it is prime time for IRA deposits, and how the generations are seeking them. Each generation has unique savings characteristics that credit unions must keep in mind. “Finding the right way to reach all of these groups effectively is a key challenge. Making sure you have the expertise available is equally critical” notes Christenson. “Each generation is seeking a trusted source for financial information… As deposit products become more competitive for every age group, credit unions have the opportunity to provide a valuable service and gain long-term members and deposits.”​